Halal certification provide assurance to Muslim consumers that a food or beverage product is Halal and complies with Islamic Law. It also provides consumers with a certain level of assurance that the food is wholesome, and that the hygiene and sanitation standards used are satisfactory.
For businesses being Halal Certified for the first time, there is an opportunity to widen their customer base and attract Muslim customers as well as non-Muslim customers who elect to be Halal consumers due to the additional degree of independent checking performed.
The Global Islamic Economy Report 2016-17 estimates that in 2015 the global Muslim demand for food and beverages was $1.17 trillion, with revenues from Halal certified products estimated at $415 billion. The report further estimates that the global Muslim expenditure on food and beverages will grow to $1.9 trillion by 2021.
With the ease of Australian access to Muslim majority countries in South East Asia and the Middle East, Australian businesses are well placed to tap into this fast growing market. As a highly respected Halal certification body, ICCV is well placed to support Australian businesses in satisfying the Halal certification requirements for entry into this lucrative market. The ability to provide an ICCV Halal certificate will help to assure Halal consumers in importing countries regarding the Halal integrity of accompanying products.